Most health food stores are pretty good for personal care products like lotions and deodorants, but they suck for makeup! They often have just one or two brands. Do you think Sephora would survive with only two brands? No. Rebel Beauties like us want options. That’s why, unless you’re a ‘lip-balm only’ kind of gal, you’ll likely be doing your cosmetics shopping online.
Buying makeup online is an adjustment at first, but there are some tips and tricks that make it work. Keep these things in mind as we move forward.
- Colors vary depending on the computer screen.
- Website images aren’t always accurate.
- Don’t ever trust website photos to choose things like foundation or concealer. Like, ever.
- You can’t tell color saturation unless the company shows a swatch (the product swatched on skin). Some lipsticks that look bright red in the tube can come out quite sheer, while others pack a punch!
- If a store doesn’t provide samples, I would skip it. Samples are key for shopping online.
- Exception #1: if it comes with a good reputation and is inexpensive (under 10$).
- Exception #2: if you’ve done a ton of research (see below).
- Google Images is your friend – chances are some beauty blogger’s arm has been adorned and photographed with the exact shade you’re looking for.
- Search for blog posts and reviews. Best keywords= [company name + product + color + ‘swatch’ or ‘review’]. For example ‘Revlon, lipstick, Regal Red, swatch’. But not Revlon.
- Email the company and ask questions. Most often they’re quick to respond and happy to help (if not=red flag).
- Ask on social media, on Makeup Detox, people love to give advice!
- Understand there will be some trial and error. Don’t get discouraged – it’s part of the process. In no time you’ll find your faves and will be slavishly devoted to them (seriously, there may be shrines involved).
In the comments, tell us: have you ever bought beauty products online? Was it a good experience or did you run into problems?
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